"We want to expose the American people to clean, tough European styling - whether they like it or not! If the conversation turns to tasteful chops, we want our name to be mentioned."

"We want to play a part in reversing the current trend towards the fancy, frivolous and ridiculous. Now you know what we want, let me tell you what we do. Firstly, we are a parts manufacturer. We are also authorized dealers for virtually the whole after-market. The other facet of our business is bike building."