Jesse Rooke was born and raised in Phoenix, Arizona and competed in adrenaline-inducing activities including racing BMX bikes, motocross events, road racing in American Motorcyclist Events (AMA), and even skateboarding and wrestling. It was while building prototypes for Kawasaki, Honda, and Yamaha at Seattle Speed and Custom (SSC), a custom Harley shop in Seattle, Washington, that Jesse had the insight to see business potential in bringing Kawasaki to kart racing as factory support for shifter karts for the first time. He headed back to his hometown of Phoenix and set up MPH Inc. After about 3 years of success, he decided it was time to sell MPH Inc. and return to racing full time. However, his career plans took a detour after he happened to come across Discovery channelￃﾢ??s show on Jesse James. Just 6 months later, the bike dubbed "Dinah", made quite on impression on the custom bike industry. Dinah has won every show it has been entered in, including Best in Show at the LA Calendar Show, 2002. It was also featured on the Discovery Channelￃﾢ??s Motorcycle Mania, Speedvisionￃﾢ??s American Thunder, and was chosen to be on the cover of Hot Bike magazine. Jesse has continued to build custom bikes with a passion.